TruFusion Announces Plans to Evolve in New Markets
Vegas-based fitness franchise brings its edge to Miami and San Diego.
October 12, 2015 // Franchising.com // LAS VEGAS – TruFusion, the Las Vegas-based workout studio known for its unique variety of group classes and hot fusion workouts, has announced it will be opening locations in Miami and San Diego in addition to expanding its Nevada presence. The fitness franchise is also introducing changes to its brand that will encourage its members to find their edge.
As a pioneer amongst fitness studios, TruFusion is a one-of-a-kind fitness concept that allows each member to aspire to be the best version of themselves. Some of the fusion-based classes the studio offers include Kettlebell, Battle Ropes, Pilates, Barre, Yoga and Barefoot Bootcamp in heated rooms set at 104 degrees. After announcing plans to franchise earlier this year, the studio will open its second and third Las Vegas location in the first quarter of 2016 with nine San Diego locations in the works and 11 Miami locations set to open in the coming years. In addition to debuting in Florida and California, TruFusion is also focusing on growth throughout the West Coast, Colorado, Utah and major East Coast markets.
The brand is continuing to evolve by striving to convey strength, achievement and a strong sense of belonging through its offerings. The new logo represents the brand’s mission statement in action, encouraging members to “find their edge” and reach their fitness goals. The fitness studio is also introducing cryotherapy to members with a new cryochamber at its original Las Vegas location. The state-of-the-art fitness technology exposes the body to subzero temperatures, stimulating the Central Nervous System and enhancing the detoxification process. The increase in circulation promotes faster healing and an all-around greater well-being. Other changes to the studio include on-site doctors and the launch of a new TruBeat heart monitor so members can track their workouts and health, by following leaderboards shown in most classes, where each member can see where they stack up and whether they are meeting their potential, further fusing the gap between technology and fitness.
“As we continue to expand and bring our fitness studio to different parts of the U.S., we wanted to amplify our members’ voices and give them something to believe in,” said Jonathan Fornaci, President and COO of TruFusion. “With the implementation of doctors, nutritional cleanses and up-to-date fitness technology, we will be able to help each individual achieve their goals for a healthier and happier life.”
For more information on franchise opportunities, please visit http://www.trufusion.com/franchise/.
Founded in 2013, TruFusion is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, Battle Ropes Express, Barefoot Bootcamp, Yinfused, and more. Placing an emphasis on inspiring a community setting in the studio, the popular Las Vegas-based franchise has developed a loyal fan base of locals that coin themselves members of the TruTribe. Offering several additional products and services including a full smoothie bar, healthy food items, and an original line of workout apparel, TruFusion is a one-stop shop for all things health and fitness.