TRUFUSION, the Las Vegas-based workout studio known for its variety of lively group fitness classes and heated fusion workouts, has announced plans to open eight new locations throughout Nevada within the next five years.
The newly-franchised fitness studio has signed an area development agreement with Ryan M. Craig and Brian Affronti of Drai’s Management Group, the Las Vegas nightclub entertainment empire. The first installment is slated to open in Downtown Summerlin by the end of 2015.
The one-of-a-kind franchise is a pioneer amongst fitness studios, offering a wide array of fusion-based classes including Kettlebell, Battle Ropes, Pilates, Barre, Yoga and Barefoot Bootcamp in heated rooms set at 104 degrees. When introduced to TRUFUSION’s unique fitness offerings and rapid expansion plan, the partners at Drai’s Management Group saw it as a business venture that couldn’t be ignored.
“With a lifelong passion for health and athletics, I saw the potential that TRUFUSION has in becoming one of the leading innovators in the fitness industry,” said Ryan M. Craig, the operating and managing partner of Drai’s Management Group. “The fitness studio is a truly unique concept and we look forward to catapulting the franchise to new heights through out Nevada.”
“When we were presented with the notion to partner with TRUFUSION, we saw a business that was ground-breaking and considerably different from anything of its kind with an incredible EBITDA greater than 30 percent,” added Brian Affronti. “I know that with our knowledge of operating and managing multiple successful businesses, we will be able to greatly contribute to the successful growth throughout the region.”
“There is no other franchise quite like TRUFUSION in terms of variety, originality, and dedication to its members,” adds Jonathan Fornaci, President and COO of TRUFUSION. “We’re excited to join forces with two of the best nightlife operators in the business to provide the TRUFUSION experience across Nevada.”
– Read original article at: